Why I Decided to Team Up with Beautycounter

Today, I want to tell you about Beautycounter and why I decided to join the company in October 2019. As I had mentioned in a previous post, Non-Toxic Personal Care: Deodorant, I have been slowly switching out the personal care products I use on a daily basis. I plan on continuing my series of Non-Toxic Personal Care Products, but before doing that I want to talk more about one of the brands I am using and why I decided to not only switch products, but to join the company in their efforts to bring safer personal care products to everyone.

To start, I had not heard about Beautycounter prior to 2019, and honestly, I still don’t hear a lot of people talking about the company other than the Beautycounter consultants I now follow on Instagram. The company was founded in 2013 by Gregg Renfrew, so it is still a relatively new company. 

Early in 2019, I went through a bit of a skin crisis of my own, more on that in a separate post, and around that time I started seeing Ashley Pitt from A Lady Goes West posting about Beautycounter on Instagram. What caught my attention was not the products themselves, but what she was sharing about the company as a whole. So, while I was desperate to resolve my skin issues, I was more interested in Beautycounter’s mission at that point. 

You see, Beautycounter is not just another personal care product company. It is a movement that is seeking to change the personal care product industry as a whole. And to help you understand a little bit more about what I am talking about, here are a few of the reasons I quickly became obsessed with the company. Yes, I said obsessed.


The U.S. has not passed major federal law governing the cosmetics industry 1938. In addition, the U.S. has banned or restricted only 30 ingredients, compared to the 1400 ingredients banned or restricted in the European Union. Beautycounter has been working tirelessly since day one to advocate for better regulation in the beauty industry.  

The Never List

1500+ harmful or questionable ingredients are never used in any Beautycounter product. The company created an Ingredient Selection Process so that consumers feel confident in the products they use on a daily basis. One example of a questionable ingredient that is on The Never List is paraben, which is commonly used as preservative in personal care products. Important to note is that it has also been linked to cancer, endocrine disruption, and reproductive harm.

EWG Verified

Many of the Beautycounter products are EWG verified. This means the products meet EWG’s strictest standards for human health. The EWG verified program is a third-party non-toxic certification for personal-care products. To date, over one third of Beautycounter products have been verified. You can learn more about the Environmental Working Group at ewg.org.

Certified B Corp

Beautycounter is a Certified B Corp, which means that the company uses the power of business to help solve social and environmental problems. With approximately 2600 organizations across 50 countries, it is evident that the standards are very high to be certified as a B corp. It is part of the company’s mission to take of the planet with sustainable practices across all aspects of the business.


Beautycounter cares about the environment and the health of the planet. Beautycounter not only examines the environmental impact of the packaging, but also uses recycled materials and reduces packaging content. The company looks at energy use, water use, recoverability, emissions potential, and several other factors. 

Fight Against Cancer

Beautycounter has partnered with Breast Cancer Prevention Partners, a non-profit organization, dedicated to reducing exposure to chemicals potentially linked to cancer, including those found in beauty products. Beautycounter has also teamed up with Stand Up To Cancer to bring awareness to skin cancer and to provide education on sun safety and skin cancer prevention.

I realize not everyone cares about all these things as much as I do, but I am sure there is at least one thing on that list that appeals to you. Maybe you have a friend or family member that is battling cancer. Maybe you really care about the planet and are diligent in your efforts to recycle and reduce waste. You can relate in one way or another. And not only can you relate, but you can do something about it by being a responsible consumer. This is not to say you have to shop with Beautycounter, but I challenge you to pay attention to the products you use. Yes, shopping with Beautycounter means I am spending more money on my personal care products, but it also means I am taking care of my health, taking care of the planet, and bringing awareness to the importance of federal regulation for personal care products.

Be sure to visit my Better Beauty page to access my store or comment below with any questions.

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